Smile Curve of Value Chains

Click the buttons to switch between the two smile curves. Hover over the boxes to see a short explanation of each stage.

Value added Value chain activities / country location Value chains (today) Value chains (1960-1970) R&D Design Internal logistics Manufacturing Standardized services External logistics Marketing Services Country 1… n Country 1… n Country 1… n Concept / pre-production: intangible activities Manufacturing: tangible activities Post-production trade: intangible activities
Interactive file prepared from your reference image, translated into English and with toggle controls for the two smile curves.